Through telephone surveys, reach the opinions of a large number of people relevant to your business.
We believe you want to check what a large number of people think about your product or service. In that case, you can use the power of the phone.
Almost every household in Serbia has a telephone number, and every resident has at least one mobile phone. This is an excellent way to reach potential respondents, whether from the general population or a targeted sample. This type of research has a much higher response rate compared to field surveys. For that reason, it is conducted much faster. In addition, telephone surveys have lower costs, which is why this is the most popular and most frequently used research method.
Telephone surveys are a form of quantitative market research used to determine and predict attitudes, opinions, and behavior of a specific group based on detailed sampling. The results are traditionally designed to represent the population accurately. They are a suitable method whether you want to examine political attitudes for a successful campaign, test a business idea, or evaluate your product.
Advantages of telephone research include:
- Complete and accurate data collection
- Continuous monitoring of the research process
- More complete and meaningful answers, with the ability to clarify responses
- Fast implementation of research
- Lower costs
Research can be collected quickly because telephone interviews are direct, and skilled interviewers can complete a large number of surveys in one working day.
Most people have phones, so you have a sufficient audience to collect a representative sample.
Telephone interviews have a personal touch and can bring valuable benefits for brand building if conducted professionally and skillfully.
Since a trained interviewer conducts the telephone survey and personally contacts respondents, it is much easier to ensure their participation.
Data collected through telephone surveys is often more insightful, because moderators can ask additional questions, clarify, and expand responses, uncovering valuable details. The ability to talk with respondents and enter data directly into a computer in real time allows researchers to immediately collect results.
Telephone surveys are conducted by our trained interviewers, skilled in questioning and analyzing respondents' feedback. Our modern call center and data collection software enable efficient work.
It is important to develop a questionnaire that eliminates bias and is structured to maximize the quality of responses. Every word used in the questionnaire must be carefully chosen, as subtle nuances can have a huge impact on achieving results.
Using the phone to reach consumers is often a more affordable option for companies that want the intimacy of personal conversation without the hassle and cost of organizing physical interactions. Other research methods may require travel, logistics, hospitality, and accommodation, which quickly increase costs. Telephone surveys, on the other hand, require none of that.
In order for the survey to be conducted in the best possible way, continuous monitoring of interviewers' work is performed. There are two types of control:
- Logical control, which determines the authenticity of respondents' answers in two ways. The first is measuring the total duration of the survey and the duration of individual questions. This ensures that interviewers do not rush through or skip questions. If any irregularities are detected, immediate action can be taken. The second type is logical verification of collected data by comparing answers to control questions and identifying inconsistencies.
- Software control, which provides various information such as call duration, operator performance monitoring, call recordings, and questionnaire completion tracking.
