Political Marketing - A New Face of an Old Craft
Pre-election, as well as political competitions in general, have long surpassed rallies in town squares and television advertisements. The ways in which political parties and their representatives reach their voters are taking on new forms from cycle to cycle, and slowly but surely, they are placing their trust in new technologies and the information that can be obtained through them.
Can you really expect results from traditional political campaigns at a time when technology rules the world?
If you truly want to enter the subconscious of your potential voters, you must change your approach and use new methods that your competitors may already be widely using—or, if you are lucky, ones they still do not know about.
With research methods such as neuromarketing , supported by more traditional methods such as focus groups, telephone and field research, there is no point in spending resources on communication channels where your target audience simply does not exist.
How to implement innovations in the political marketing process?
For the message you want to send to your potential voters to reach them—and even more importantly, for them to understand it and respond to it—you need the help of experts with experience, who have not only completed projects behind them, but also successful campaigns that delivered results.
Our team creates a full package, or parts of it, depending on your needs. We can provide analysis using the most modern neuro-research methods, along with cross-referencing results from somewhat more traditional, yet still reliable, market research methods. In addition, based on the insights gained, we can build an entire campaign, communication messages, strategy, and advertising plan that will deliver the best results and respond to current voter concerns.
Whether you want to send a message to several thousand addresses through a local pre-election campaign, or you need a higher level of planning and structuring of messages that will be sent to a mass audience, it is important to have a partner who will guide you toward results. And do not forget—when the elections are over, that is the ideal moment to start a campaign for the next cycle.
In a pre-election campaign, every vote is important and every signature counts. Do not miss the opportunity to reach even the most hidden personas of your target audience with the right words, well-targeted messaging, and a clear goal.
They made it happen
Volodymyr Zelenskyy
In 2019, the Ukrainian comedian and actor Volodymyr Zelenskyy used his influence on social media and, thanks to that, won the presidential elections. Zelenskyy had information that was not available to his opponents, and thanks to understanding the communication channels used by his target audience, he managed to achieve the results he planned.
Justin Trudeau
The Prime Minister of Canada, Justin Trudeau, chose a somewhat different approach, distancing himself from all traditional communication channels. Namely, he had an actual boxing match with his opponent, which was watched by the entire nation.
George Weah
How much image affects the power of an individual to stand out is shown by the fact that George Weah, the President of Liberia, reached that position largely because he was, at the time, a famous football player loved by the entire nation.
Beli Preletačević
One local and widely known example is the case of Beli Preletačević, who, by creating a parody of a political campaign, managed to collect as much as 10% of the votes in the presidential elections and significantly influence the outcome.
Each of them had information that no one else had, but also the courage to step forward and do something that no one before them had done. If you want to follow their example and achieve results with the help of your political values, ideology, and innovation – contact us so that together we can find a solution.
